Manager, Sales and Marketing

Tasks

Develop promotional materials

Manage contracts

Market business services

Plan and control budget and expenditures

Write and edit press releases, newsletter and communications materials

Assist in product development and direct and evaluate the marketing strategies of establishments

Direct and evaluate establishments and departments that develop and implement communication strategies and information programs

Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations

Establish distribution networks for products and services, initiate market research studies and analyze their findings

Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services

Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence

Advise clients on advertising or sales promotion strategies

Act as spokesperson for an organization

Train and supervise staff

Initiate and maintain contact with the media

Answer written and oral inquiries

Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes

Develop, implement and evaluate communication strategies and programs

Prepare and/or deliver educational, publicity and information programs, materials and sessions

Gather, research and prepare communications material

Co-ordinate special publicity events and promotions

Conduct public opinion and attitude surveys

Assist in the preparation of brochures, reports, newsletters and other material

Prepare sports, literary, performance or other contracts