Marketing Manager

Develop pricing strategies, balancing firm objectives and customer satisfaction.

Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Evaluate the financial aspects of the business, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.

Formulate, direct and coordinate marketing activities and policies to promote company services.

Maintains relations with customers by organizing and developing specific customer- relations programs and determining company presence at various education and job fairs, annual meetings, associations, and seminars.

Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.

Negotiate contracts with key business associates/ partners when necessary for company benefits.

Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines or services, analyzing business developments and monitoring market trends.

Initiate market research studies and analyze their findings.

Consult with advisors and ground level personnel to gain advice regarding the types of services expected to be in demand.

Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.

Contributes to team effort by accomplishing related results as needed.